Assignment: Creating a Business Card

 As a student (or photographer!) you share many of the same attributes of someone in the business world. You may meet people in the course of a day whom you do not know and who do not know you.It is not always possible to spend a great deal of time talking with and getting to know the people you meet. Even when you do have time to talk, people are not always going to remember everything they learned about you.

People you see everyday — teachers, other students, parents, and family members — may not know things about you that you'd like them to know. When business people meet they exchange business cards. These small pieces of paper usually contain a person's name, the name of their business, and a title or description of the work they do, and a way to contact the person, such as a phone number or address.

Task:

Create a business card for yourself. Your card should help others know and remember you. Ideally it should convey a sense of who you are, what you do, or your interests — cheerleader, history buff, teacher's assistant, class president, hall monitor, avid reader, or a photographer!

A business card generally focuses on a single facet of an individual or business. You may be a cheerleader who also raises rabbits and tutors younger students afterschool. Create a business card for just one of those aspects of your school life or extracurricular activities, or the life you WANT to lead when you are out of school.



Checklist:

Many of the items in this list are optional. You must decide which ones are appropriate for your business card.

• Name of Individual.
• Name of Business or Organization.
• Address.
• Phone Number.
• Fax Number.
• Email Address.
• Web Page or Social Media Address (Twitter, Facebook, etc.).
• Job Title of Individual.
• Tagline or description of Business or Organization.
• Logo.
• Graphic Image(s) (including purely decorative elements).
• List of services or products.

The items listed below are to aid in designing your business card. Some may not apply.

• Horizontal or Vertical Layout.
• Emphasis on Business or Organization (name and/or logo).
• Emphasis on Individual.
• Emphasis on Title of Individual.
• Emphasis on a particular part of the contact information (phone, address, email, etc.)
• Size of Logo or other graphics — large (dominant) or small, etc.
• Number of Colors.
• White space (blank spaces) toward the middle or toward the outer edges.
• Conservative typeface (such as those used in the stories in your textbooks) or Fun, Informal typeface (such as crooked letters, funny shapes, odd sizes, or type that looks like handwriting) or a mix.
• SEE ALSO 11 Parts of A Business Card



Steps:

1. First, decide what you want your business card to tell others. Do you want to focus on your activities with the Art Club or do you want to announce that you are class leader or that you are a skateboard enthusiast? It may help to list everything about yourself then pick one topic.
2. Describe yourself. After deciding on what aspect of your school life or activities that you want to focus, make a list or write a description that tells about that part of your life.
3. Decide if you want a "serious" or formal card or something more light-hearted or informal.
4. Using the Business Card Checklist, list the major components of your business card. Mark out any components you wish to omit from your card. If appropriate, come up with a title for yourself. To put everything you want on this small card you may need to come up with different ways to say the same thing. Look for shorter words in place of long ones. Use a single word in place of two or three different ones. Experiment with abbreviations.
5. Look at sample business cards. Identify those that have a style you might like to imitate or borrow, but DO NOT PLAGARIZE!
6. Sketch out some rough ideas of how you want your business card to look — including any graphics you think you want to include.
7. Using Photoshop, create a new Jpeg file, sized according to the specs below, 300 resolution, and 'transfer' your rough sketches to the computer. 
8. POST final buisness card design (front AND back if you have a back) on to blog

 



Evaluation:

When POSTing your card, attach the following questions to the post with your answers.

1. What is the focal point of this business card? (What part is supposed to catch the reader's eye first?)
   
2. What job, role, or activity does this business card describe?
   
3. Is this supposed to be a formal (serious) or informal (casual) business card?

 

Assignment: Alphabet Art

For your photography assignment, you will be experimenting with what we'll refer to as "Alphabet Art". Using photography, you'll be responsible for spelling out a word of your choice using black and white images. Please photograph in color and we will learn as a class how to properly convert to grayscale so as to achieve proper contrast.

Below, you'll find an example of alphabet art spelling out a word. Can you see the letters?

"K-E-N-N-E-D-Y"

1. Choose a word, at least five letters long, and cannot be the same as any other student in the class
2. Start photographing, take more then 1 picture for a given letter as you may find something better later in the week. Look high and wide to find your letters, they can be in the most unique places. Try your best to find natural letter forms and not have to "spell it out" yourself using found objects.
3. Take COLOR images
4. Upload images by Thursday Monday, June 3rd and we will, as a class, talk about color conversion.
5. SAVE EACH IMAGE separately in a folder titled Letters, in Major assignments, no larger then 8.5x11 
6. For POST credit, place each image on panoramic canvas much like the one above, using a black or white background color. Post to blog by Thursday June 6th, titled "Alphabet Art". Keep in mind, if you are missing class due to senior activities you are still responsible for this assignment, DO IT AHEAD OF TIME!
7. Also place a saved version of your flattened, full word in 'letters' folder as a final image.

What is a watermark?

 

Your Assignment: Create a Watermark, save it on a transparent layer so you can use it again, as well as pasting it to one fo your photos. POST your watermarked photo on your blog. Henil (block 1) will be available to assist you if you  do not know what a transparent layer is or cannot follow the tutorial, but TRY first before asking him. Here is Example 1 of how I use watermarks as well as a second Example 2.

 

 

 

 

Question: What is a watermark? How can I add a watermark to my photos?

Adding a visible watermark is a common way of identifying images and protecting them from unauthorized use online. Today, you're going to create an effective watermark and apply it to your digital photos or art work.

 

Answer: A watermark is a visible embedded overlay on a digital photo consisting of text, a logo, or a copyright notice. The purpose of a watermark is to identify the work and discourage its unauthorized use. Though a visible watermark can't prevent unauthorized use, it makes it more difficult for those who may want to claim someone else's photo or art work as their own.
 

Tips for Effective Watermarking

If you are going to use a watermark, care should be taken to ensure that the watermark is effective, not only for proving that an image was modified, but also for educating the would-be pirates about copyright and ownership. Ideally, the watermark should be a copyright symbol along with the name of the owner, and the URL of the owner's web site, if applicable. This not only conveys the message of copyright, but it gives others an opportunity to contact the original owner of the image. Watermark placement can be a bit of a balancing act. The watermark should be placed carefully so as not to detract from the image too much, but you also don't want to place the watermark in a area of solid color or a textured area where removal would be easy to conceal. The example on this page was designed to show an extreme example of watermarking and would be is far too distracting for a portfolio photograph. In practice, the watermark should make up a smaller percentage of the overall image area compared to this example.

How to Watermark Your Photos

So now that we've discussed what a watermark is and how to make them effective, you may be wondering how to put a watermark in your images. There are many methods for watermarking photos. We'll use Photoshop for today's purposes. Please open the program and open the tutorial in your Photoshop folder.
 

Art Show: Article

Now that you will experience first-hand what it takes to put on a successful art show. You are to write an article about your experiences. Your article should be at least 5 paragraphs in length, using Microsoft Word, utilizing columns as if it were a real newspaper article. Include a title, author's name, and captioned pictures. You MUST also comment on your favorite piece or artist in the show, include a photograph of their work, and any information you’ve got about the piece or their process, which means, you’ll have to talk to someone at the show. Get a quote from the artist and critique their work in your article. You must critique a piece, ANY WORK OF ART. In order to do a proper critique you must know the Name, Grade, Medium, and Title of the artwork. For example “ Eleventh grader John Smith’s interpretation of the cast from Dark Knight showed amazingly in a dark and ominous watercolor painting that hung over the entrance to the art show…..” etc. etc. etc. What was it about the piece specifically? What constructive criticism can you provide?

If you would like to see an example of some great articles written about Kennedy Happenings, please visit the high school’s website and click on THE TORCH or any of the recent School Newsletters (both can be found on the right hand side of Kennedy’s web page.)

 

Be sure to include information about the show. How many year's has this show been going on? Who is responsible for set up? clean up? Which classes or students create work for the show? What interesting facts or information can you provide for someone who wasn't there? Make your audience feel as if your article brought the show to them.

 

 

Completed article DUE Friday May 24th 2013

SAVE AS LAST_FIRST_ArtShow in MAJOR folder. You may email article if you are absent.

ART SHOW EXTRAVAGANZA!

What: ANNUAL ART SHOW

Where: 200 Washington Ave. Iselin, NJ 08830 (JFK of course!)

When: 6:30 pm

How Much: Admission is free, however if you'd like to stay for the spring concert there is a small fee

 

 

This year's art show is sure to be a success, including pieces from students from 2012-2013 Intro to Visual Art, 2D, 3D, Digital Photography, Art major and Advanced Placement Art classes. Show starts at 6:30pm! Hope to see you all there with your parents this evening!

As we are setting up and attending the art show over the next few days, please be taking notes and pictures for an assignment you will have following the show.  

Dyptich Shooting Schedule

You will need to be prepared (Props, Models, Idea) on the day you are scheduled to shoot, however, if you are scheduled the next day, it may be possible to fit you in on the previous day so keep in mind the sooner you get your images shot, the more time you will have to edit.

Block 1: Monday May 13, 2013
RABIA
DARLIN
TIMOTHY
JAYSON
DANILSA
GABRIELA

Tuesday May 14, 2013
BRITTANY P
DANIELLE D
EMILY
ASHANTE
TIFFANY

Wednesday May 15, 2013
CAROLYN
HENIL
TEJ
THOMAS
JOSEPH

Thursday May 16, 2013
TIYANK
ASHLIE
BROOKE
VANESSA
ASHLEY

. If you are absent and miss your day, you may shoot at home, on your own.

Block 4: Monday May 13, 2013
SAMANA
JAMES
ERIC
DESIREE

Tuesday May 14, 2013
MITCHEL
PAULA
DANIELLE
KISHAWN
(JONATHAN)

Wednesday May 15, 2013
BRITTNEY
RYAN
MASHAL
CLAUDINE

Thursday May 16, 2013
SANTA MARIA, LOUIS
SANTOS, AMANDA
SMITH, SARA
(JONATHAN)

If you are absent and miss your day, you may shoot at home, on your own.

 

Assignment: DYPTICH WITH INTERACTION

Luiz Maurina, Dyptich "The Fighter" 2011

 

 

 

Thumbnail Drawings of your IDEA & model names DUE:  Thursday 5.9.13

 

In-Class Photography Dates: Monday 5.13, Tuesday 5.14, Wednesday 5.15 & Thursday 5.16

 

IMAGES DUE: Friday May 17th 2013

 

Image from Richard Vantielicke Series

 

 

1. Read the artist statement & View the work of artist Richard Vantielcke below in your Major Assignments folder, or click on link - interactive images by Richard Vantielicke

 

Image from Richard Vantielicke Series

 

On Monday, May 13, you will be introduced to lighting studio techniques. Start formulating an idea, and choose your model or models. It does not have to be someone from our class. It can also be someone who has an elective this block. However, you may not pull people out of an academic class. You will have Monday 5.13.11- Thursday 5.16.13 to shoot this assignment. If you are absent and miss your day, you will still be responsible for the shoot, but not have the benefit of studio lighting. You will have to set up your own makeshift studio at home, with a sheet and a window for light. The specific days will be assigned, see assignment for shooting day hanging up in class.

 

A final diptych series (4 shots total, 2 pairs) in which one half of the diptych “interacts” with the other either by theme, movement, message or concept.DUE: Friday May 17th 2013 Save as Last_First_Dyptich1, Dyptich2, etc. in MAJOR folder.

 

Dave Kimelberg is a Boston-based photographer, lawyer and general creative-type photographing tatooed professionals proving, at the very least, you should not judge a book by it's cover.

 

Shubani Singh, Dyptich 2011

Elisa Sapolinick, Dyptich 2011